Close Bigger Deals. Drive Predictable Growth.
Fractional CRO helping founders, sales leaders, and self-employed professionals transform their sales process and win more.
Book a Strategy Call
"Zana helped us restructure our entire sales process. Close rate increased 40% in 3 months."
"The deal strategy framework alone paid for itself. We closed our biggest deal ever."
Who I Help
Founders & CEOs
Building predictable revenue without hiring a full-time CRO.
Sales Leaders
Need strategic guidance to scale teams and improve performance.
Self-Employed Pros
Want to close bigger deals and increase your average contract value.
Growing Teams
Ready to systematize sales but need expert direction.
Problems I Solve
Low close rates despite good leads
Deals stalling in negotiation
Pricing that leaves money on the table
Sales team not hitting targets
Inconsistent revenue month-to-month
Proposals that don't convert
Services
Fractional CRO Advisory
Strategic guidance on revenue operations, sales process, and team structure.
Sales Training & Enablement
Train your team on proven frameworks for discovery, objection handling, and closing.
Deal Strategy & Negotiation
Get expert guidance on complex deals, pricing strategies, and contract negotiations.
Proposal & Pricing Optimization
Transform your proposals into conversion machines with better structure and pricing.
How It Works
Book a Strategy Call
We discuss your goals, challenges, and current sales situation.
Get a Custom Plan
I provide a tailored roadmap with clear priorities and next steps.
Start Implementation
We work together to execute the plan with regular check-ins.
Measure & Optimize
Track results and refine strategies based on what's working.
About Zana
I'm a fractional CRO with a track record of helping teams close bigger deals and build predictable revenue. I combine strategic thinking with practical execution to deliver real results.
Proven frameworks that work across industries
Focus on measurable outcomes, not theory
Direct, no-fluff approach to sales strategy
Experience with SMBs and self-employed professionals
Case Studies
SaaS startup struggling with 15% close rate despite strong pipeline.
Redesigned discovery process, implemented value-based pricing, trained team on objection handling.
Close rate increased to 28% within 4 months. Average deal size up 35%.
Self-employed consultant losing deals in negotiation phase.
Developed negotiation framework, restructured proposals to emphasize ROI, created pricing tiers.
Win rate improved from 40% to 65%. Average contract value doubled.
Sales team missing targets, inconsistent performance across reps.
Built standardized sales playbook, implemented weekly coaching, introduced deal review process.
Team hit 120% of target in Q2. Rep consistency improved significantly.
Frequently Asked Questions
What is fractional CRO?
Fractional CRO means I work with you part-time as your Chief Revenue Officer, providing strategic guidance without the cost of a full-time executive. Perfect for growing companies that need expertise but aren't ready for a full hire.
How long are typical engagements?
Most engagements start with a 3-month commitment, with ongoing monthly retainers. Some projects are shorter (like proposal optimization) while others are longer-term strategic partnerships.
Do you work with solo founders?
Yes. I work with solo founders, self-employed professionals, and small teams. The frameworks scale whether you're closing deals yourself or managing a team.
What industries do you work with?
I work primarily with B2B companies, consultants, agencies, and SaaS businesses. The sales principles apply broadly, but I focus on industries where I have deep experience.
How do you measure success?
We set clear metrics upfront: close rates, average deal size, revenue targets, or sales cycle length. Every engagement includes regular check-ins to track progress against these goals.
What's included in a strategy call?
A 45-minute call where we discuss your current situation, identify key challenges, and I provide initial recommendations. If we're a good fit, we'll discuss next steps for working together.
Book a Strategy Call
Let's discuss how I can help you close bigger deals and drive predictable growth.
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